Role
Product Design
Client
YDUQS (Education)
Multibrand Blog
Redesign of multi-brand blogs and planning for migration to a new CMS
Yduqs is a company that owns several higher education brands. A few years ago, a major project was undertaken to create a multi-brand platform for the websites of these institutions under a single Content Management System (CMS).
The project was successful, which opened the door for a similar initiative — this time focused on integrating the blogs of these institutions.
In this new project, I led all stages and coordinated with multiple teams to make it happen.
All posts from the current blogs need to be migrated to the new version. With that in mind, the new structure must be capable of accommodating all content, including text, images, multimedia, and other relevant information.
The blogs were hosted on WordPress, which resulted in a lack of security and several attempted breaches over the years.
Each blog was developed by a different team, which meant that while the institutional portals were similar, the blogs were inconsistent and often outdated.
The current CMS was developed based on the specific needs of each brand; however, the blogs did not benefit from the new user experience introduced in the previous project.
The new layout should be adaptable across different brands, while preserving the unique look and feel of each individual brand.
Steps of the process
Blog Lifecycle
Project Documentation: A document was created in collaboration with the business team, outlining all project expectations, including goals, requirements, functionalities, and scope.
Benchmarking: The analysis included a review of current blogs, competitors, and blogs from other industries, with the aim of identifying features to be incorporated into the new blog.
MVP Scope: It was decided to launch the blog as an MVP. I coordinated with the business, design, development, and SEO teams to define the functionalities that would be included in the first iteration. To prioritize these, I used the MoSCoW method.
Refinement: With the previous steps completed, it was time to refine the product. The blog was divided into different page types, each further subdivided into sections, which were designed and reviewed with the design team during a series of design critiques. Once everything was finalized and approved by the involved teams, it was handed over to development.
Result
Launching the MVP
The new layout was built using components from the company’s internal design system, which wasn’t possible in the previous project.
I also created a few specific team components to address specific needs and improve overall consistency.
Blog Home
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After
Post Page
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