Role
Product Design
Client
YDUQS (Education)
Brand Awareness solution
A brand awareness module for education institutions websites
Context
Beyond sales
When choosing a university, potential students need clear and complete information about the ecosystem of the institution. That includes not only about the academic quality, but also other aspects such as infrastructure, exchange programs opportunities and internships. To have access to updates and news about the institution is crucial to make informed decisions aligned with their personal goals and core values.
Challenge
Straying from the obvious while keeping it familiar
A temporary solution was implemented and measured. From the data analysis of the interactions alongside a benchmarking process a new experience was created using the SCAMPER method.
Given that it is about content drops, much like what happens in social media platforms, I have chosen a dynamic form of presentation similar to Webstories. With this format in mind, my goal was to create an everyday experience that would make sense in the education context and that would align with the company’s design syste
Due to it being information that requires reading from the user, it was imperative that everything was under their control in the most convenient way possible. Besides the controls for pausing, sharing, closing and forwarding/rewinding, there were implemented all sorts of familiar taps from other known products like hold to pause and tap the edges to skip or go back.
A major concern was about the access to information, not only for people with or without disabilities but also search engines. All the text had to be inside the HTML and all the controls properly identified in the code, in a way that was friendly for screen readers.
One of the business requirements was the possibility of including news on different topics. Tags are an element of the design system widely used in other solutions inside the company, which means familiarity for recurring users.
Since this space is meant for spreading information related to brand awareness, it made perfect sense for users to have the opportunity to share content they considered useful, interesting or relevant.
FUTURE OPPORTUNITIES
After the MVP
As it was an MVP, the focus was on delivering information to users in the most direct way possible. For a second iteration, the possibility of including short videos as one of the available content options was planned.